Articles

DIY Local SEO

What is SEO?

SEO = Search Engine Optimization. The goal is for your pages to rank higher than your competitors in keyword searches, preferably in position #1 or at least the top 3, and certainly above your competitors. The benefits are free website traffic and thereby free customers. A frequent side benefit is better page usability and site navigation, leading to increased visitor retention and conversion.

What is local SEO?

Local SEO is the same as regular SEO, with an additional emphasis on data about your and your customers’ location. It is vital for brick-and-mortar businesses, especially for mobile users. You should always be in position #1 for your business name plus location, and in the top 5 for most of the important keywords in your business sector and area.

Read more: DIY Local SEO

SEO Link Opportunities

A number of the directories offer a free listing service. Some don't, and some make it difficult to find. Persevere, opt-out of any upsells, emails lists, etc. Some may offer a free listing in exchange for a reciprocal link on your home page - those may be worthwhile on a case-by-case basis.

A number of both types of directories offer the ability to create specials, coupons, etc. Again they may be an upsell, but if they're free they may be useful.

Read more: SEO Link Opportunities

Web Design Process

There are a number of definitive and essential stages to designing or upgrading a web site. The answers to why do you want a web site, what should it say, what will users get out of it, how it should look & feel, how will users get around it, and how will you market it all need to be decided before even the first draft layout.

Over the years, HawkFeather Web Design has developed a process that can easily find the answers to these questions, without using overwhelming technical lingo.

Read more: Web Design Process

Web Design Quality

Television ads are designed with the greatest possible recognition in mind. Thus they come with Descriptive Video Service for visually impaired clients, text for hearing impaired viewers, are viewable on virtually any size & resolution screen - including black and white - and sometimes even have a separate audio channel in another language. All within the defined technical standards. When will the same attention to detail be applied to Web design?

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The 7 Deadly Sins of Web Design

Imagine a town with two shops that sell nearly identical merchandise, for nearly identical prices. Both shops are conveniently located in the same safe neighbourhood, clean, brightly lit and well-stocked.

But while the sales associates in one store are always friendly, knowledgeable and eager to help, the salespeople in the other store are consistently rude, lazy and uninformed. Which store would you think the townspeople would be most likely to frequent? Guess what - it's the same for Internet consumers and websites.

Read more: The 7 Deadly Sins of Web Design

Testimonials

  • Andrew MacMillen of Hawkfeather Web Design has provided both design and hosting services for Washington Aerospace for over 10 years.  And in an era when organizations change web designers frequently, “over 10 years” is a statement in and of itself.  There is a reason for it.

    Andrew provides an easy-to-navigate design that is simple in presentation yet provides access to numerous links and menu items.  Information updates are handled very quickly.  New item incorporations are done creatively and efficiently without any interruption to normal use of the site.

    Washington Aerospace would recommend Hawkfeather Web Design to any organization wishing to create or update their website.

    Kent Newman
    President
    Washington Aerospace

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